The telephone is a powerful tool that can be used to great effect in the modern business environment. Cold calling is just one of the ways modern companies are using the telephone to improve sales. Companies who engage in cold calling take up to 85% of the new business in their market. While many are scared of cold calling and believe that it takes a certain type of person, this is not the case.
Cold calling needn’t be scary nor negative and anyone can do it. This is the perfect course for those who want to develop or improve their cold calling skills.
On completion participants will gain the skills necessary to engage in the cold calling process effectively, overcoming their fears and implement a strategy to improve both prospects and sales.
To understand the basics of cold calling
To gain the skills necessary to overcome the fear of cold calling
To gain the skills necessary to implement an effective cold calling campaign
To learn how to effectively use cold calling techniques to boost business revenue.
Introduction to Cold Calling
Mastering Your Fear
Creating an Effective Cold Calling Frame of Mind
Building a Case, Prospecting
Effective Prospecting Tips
Diffusing and Preventing Initial Objectives
The Mechanics of Cold Calling
Making that Call
Getting Calls Returned
Getting The Gatekeeper
Dealing with Objections
Selling, The basis for all Sales
Get that Appointment
Make that Sale
Practical Tools and Techniques to Improve Your Cold Calling