Commercialisation and Commercial Intelligence in the Public Sector – Tutor Delivered

Developing a More Commercial Approach to Public Service

How can public bodies, such as Government Departments and County Councils become more commercially focused while continuing to deliver essential public services?

With continuing financial pressures, increasing demands on services and an uncertain funding environment, local authorities are being challenged to think differently about how they operate, commission services and develop sustainable commercial opportunities.

Our Commercialisation and Commercial Intelligence course is designed to help senior managers and professionals understand the key issues involved in moving towards a more commercial approach within a public-service environment.

Understand the Commercialisation Challenge

For councils describing themselves as “entrepreneurial”, commercialisation presents both significant opportunities and important challenges.

This course explores the practical issues that need to be considered when developing commercial initiatives – helping participants understand how commercial thinking can be applied while taking account of public-sector responsibilities, governance, risk and financial pressures.

What Will You Gain?

The course will help participants develop a better understanding of:

• The principles of commercialisation within a public-service environment
• The opportunities and challenges associated with commercial initiatives
• The implications of adopting a more commercial approach
• The key issues involved in developing commercialisation programmes
• The relationship between commercialisation, financial pressures and service delivery
• The importance of effective commissioning and contract management
• The commercial considerations facing councils and public-sector organisations
• How commercial intelligence can support better strategic decision-making

Who Should Attend?

The course is particularly relevant to professionals involved in commissioning, contract management, commercial initiatives, finance, risk, legal advice and organisational transformation, including:

• Deputy and Assistant CEOs
• Directors and senior managers
• Commissioners
• Commercial and legal advisers
• Finance and risk managers
• HR and workforce-development professionals
• Improvement and transformation managers
• Strategy managers
• Officers involved in commissioning, awarding or managing contracts

Why Commercial Intelligence Matters

Commercialisation isn’t simply about generating additional income.

For public-sector organisations, it requires a careful balance between financial sustainability, service delivery, risk, governance and public value.

Developing stronger commercial intelligence can help managers and decision-makers identify opportunities, understand potential risks and make better-informed strategic decisions.

Live Online – Convenient & Fully Interactive

The course is delivered live online, in real time, by an experienced tutor.

This means participants can interact directly with the tutor, ask questions and discuss how the issues covered apply to their own organisation and circumstances.

There is no need to travel or install any special software or app. All you need is a good internet connection.

Approximately 15 minutes before the course starts, we email you a link. You simply click the link to join the session.

You can therefore participate from your office, home or another suitable location, while still benefiting from a fully interactive, tutor-led learning experience.

One-Day Course – Agree a Date to Suit You

The course runs over a single day from 9:30 am to 4:00 pm, with a break from 1:00 pm to 2:00 pm and a short morning break.

We agree the course date with you to suit your diary.

This provides the benefits of live, personalised training without the disruption and travel associated with attending a traditional classroom course.

What’s Included?

Your course fee includes:

• One full day of live, tutor-delivered online training
• Online access to the course materials
• Certificate of Completion in Commercialisation and Commercial Intelligence in the Public Sector

Special reduced rates may also be available for organisations booking multiple participants.

Strengthen Your Commercial Perspective

Commercialisation is becoming an increasingly important issue for public-sector organisations.

Give your senior managers and key professionals the opportunity to develop their commercial awareness, strategic understanding and ability to evaluate commercial initiatives.

Book the Commercialisation and Commercial Intelligence course today and strengthen your organisation’s commercial capability – without the need for travel.

E&OE