Course description
Our Sales Management Essentials course is designed to help you to get better results from your sales team. A great deal of your time when managing salespeople is spent on human relations and communications issues. hiring, motivating and getting results from the sales team are key. Time management and motivations kills are crucial. Better planning and prioritising your work helps to keep you focused on results.
Course Aims
The course is for anyone concerned with sales management and would like to improve sales for themselves and their sales team.
Part 1 -Role of Sales:
Personal selling
Organisational selling
Function of the sales team
Part 2 – Sales and Marketing Strategies:
Marketing – overview
Marketing planning
Sales forecasting and budgeting
Part 3 – Managing the Sales Team:
Relationship between the salesperson and the sales manager
Recruitment and Selection
Motivation and Training
Organisation and Compensation
Part 4 – Customer Relationship Management:
Principles of CRM
CRM in practice