Marketing For an Organisation – ABSD Awards Level 7 (IRL) Unit Certificate – Tutor-Delivered
The course is designed for marketing professionals who are involved in market research, promotion, pricing, product and services placement, and market, product and services development and who need to ensure that these areas are managed effectively to achieve the right commercial, operational and professional outcomes.
Why this course is particularly relevant ?
Effective marketing is increasingly important not only for product and service placement and promotion, but also for market sustainability, corporate responsibility, governance and compliance with professional standards.
Course Structure
The course covers two sections:
Section 1 – Understand the market within which an organisation operates.
Reviewing the market within which own organisation operates, focussing on market size, the organisation’s share of that market and its competitor profile; and
Explaining the role of the marketing function and activities within own organisation.
Section 2 – Understand the effectiveness of marketing within own organisation
Evaluating the effectiveness of a marketing campaign within own organisation
Making recommendations to improve the effectiveness of a marketing campaign within own organisation.
For professionals, this provides practical knowledge that can be applied directly in the marketplace and can help strengthen both day-to-day marketing management and the organisation’s approach to sustainability and professional compliance.
Live Online Delivery – Personalised Learning with the Tutor
This course is delivered live online, in real time, by an experienced tutor. This means that participants can interact directly with the tutor, ask questions and discuss how the course content applies to their own workplace.
There is no need to install any special software or app. All you need is a good Internet connection. Approximately 15 minutes before the course starts, we will email you a link which you simply click to join the session.
This provides the convenience of studying from your home or workplace while still benefiting from a fully interactive, tutor-led learning experience.
The public course runs over a single day from 9:30 am to 4:00 pm with a break from 1:00 pm to 2:00 pm and a short break at 11:00 M
We agree the date with you to suit your diary.
Professional Recognition and Experience
The Awarding Body for Sustainable Development – ABSD Awards – is internationally recognised for professional learning and development. More than 20,000 people have undertaken ABSD qualifications in the last 2 years.
Certification
To achieve the ABSD Awards Level 7 (IRL) Unit Certificate, participants complete a practical written assignment based on their own workplace. The assignment is assessed by us for ABSD Awards approval.
We provide tutorial support, guidance on the assignment and access to examples of assignments completed successfully by previous students, so that participants understand the requirements and marking criteria.
Course fees
These include:
* tuition
* online access to the course materials
* tutorial support for completion of the assignment
* registration and certification with ABSD Awards.
We also offer special reduced rates for groups from the same organisation who undertake the course together at the same time. Details are available on request.
E&OE